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Iain

Channel Account Manager

When I completed my degree in Liverpool in 2011, I was not technical at all! I joined Sage in Newcastle as a Technical Support Consultant and have worked in technology ever since. I’ve subsequently managed teams and headed up divisions within small, scale-up, and enterprise-level businesses operating with both channel and direct business models.

At Panintelligence

My management style has always been data driven by introducing the concept of marginal gains and driving measurable improvements. When the opportunity to join Panintelligence came about, I was blown away by the “art of the possible” and by how much business intelligence could have enabled so much more.

My mission is to provide business leaders with the tools to make well-informed, strategic decisions without having to spend their evening life in Excel!

Hobbies and interests

At university I played far too much golf (when I should have been studying) and now enjoy the occasional game in good weather. I also enjoy playing football and played at a good level when I was younger.

Being raised in Liverpool, I was taught to support one of two football teams – Liverpool or Liverpool reserves!