About the company.
First established in 2015, the brand has a presence in Leeds, Poznan, Bangalore and Bogota
Integrates with a range of software products including HubSpot and MailChimp
Founder Achille Traore is a Top Tech Yorkshire 2019 winner
The challenge.
Lacking a system that easily analyses crucial customer data, White Label Loyalty had to decide whether it could build its own intuitive platform, or buy in a proven solution that saved time, money and resources.
And with each client sector demanding a different level of detail – for example, hospitality needing to dissect what food and drink choices customers made and the locations they visited – there was a huge need for real-time SaaS analytics that could glean intuitive results for each organisation.
Requiring a frictionless, structured solution – that was flexible, quick-to-deploy, and delivered a comprehensive, easy-to-understand dashboard – White Label Loyalty’s founder Achille Traore met with Panintelligence CEO Zandra Moore and CTO Ken Miller in 2018.
The solution.
After experiencing product demonstrations that didn’t cut it, Achille saw Panintelligence’s business intelligence capabilities for himself. Hosted on an AWS infrastructure, White Label Loyalty embedded the analytics software into his brand’s database, and quickly began collecting large volumes of up-to-date, critical insight.
Panintelligence’s insightful platform now dissects relevant detail for a range of White Label Loyalty clients – including restaurant chain La Casita and leading parent club Emma’s Diary. Each scheme is customisable, simple to use and built in a way that gathers the insight that’s needed to consistently engage repeat visitors.