Vacancy:

Marketing Executive

Here at Panintelligence we have big plans regarding the products and services we are going to be providing to our customers in the coming months and years. To ensure we are setup to successfully deliver upon these ambitious plans, we are looking to recruit a Marketing Exec role into our business. 

As Marketing Exec, you will help us to drive new business and top of the funnel leads for the sales team, working cross function with different teams. Supporting the marketing manager with carrying out digital marketing in line with the marketing strategy and new business targets.  

This role is highly visible and working with the full marketing mix to deliver successful campaigns you will contribute to helping build a strategy for growth in the business.  

Supporting the marketing manager and working with an external agency, you will drive new leads through social channels, SEO, PPC, sector campaigns and email marketing. Having a full view of the sales and marketing funnel to drive quality leads from MEL, MQL and SQL through to proof of concept.  

You are sophisticated, articulate, a digital advocate with intuitive grasp of how to promote SaaS technology. Highly intelligent, literate, energetic, ambitious, and hungry to help to build a global leader, you are a data evangelist, and you are drawn to a significant opportunity for wealth creation in a complex, fast moving environment. 

We have a track record of hiring amazing people and giving them (industry veterans and recent grads alike) autonomy and responsibility from the start. You’ll have the best tools and resources available to get the job done and thrive in a collaborative environment where our teams are passionate about building great things.  

Next steps 

If your application is successful, we will call you for an initial pre–screen and if that goes well, we will invite you to interview. 

We have a commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. 

Role Details:

Key Responsibilities:  

  • Social media strategies and planning for lead generation and increasing brand awareness  
  • Campaign planning and execution for specific sectors  
  • Email marketing through Pardot for lead nurture  
  • Custodian of lead quality measures and meeting new lead targets   
  • Supporting with content marketing across multiple digital channels  
  • Contribute towards PPC strategies including re-targeting campaigns 
  • Helping build up the SEO plan to increase google position for key words  
  • Work with Marketing and Sales analyst and sales teams to advise on campaign delivery based on success  
  • Understand and track customer journeys, behaviours and pain points  
  • Work with external agencies to ensure lead targets are met  
  • Assist with events when require  

 

Qualifications and Experience: 

  • Excellent analytical skills and attention to detail  
  • Strong organisational skills with the ability to multi-task  
  • 2+ years’ experience in digital marketing with a good understanding of the full digital marketing mix and digital channels  
  • Proficient in the use of business applications software e.g., Excel, Word and other MS office applications.  
  • Experience with Salesforce CRM or other CRM’s  
  • Experience with Pardot or other email automation and nurture platforms  
  • Experience with WordPress CMS  
  • The ability to work towards your own targets in addition to contributing fully to the wider team workload when required.  
  • A team player with excellent organisational skills  

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