BI and Tech

Add Value to the Customer Experience using BI Dashboards

BI dashboards are not only used to monitor and enhance a company’s own performance, they are increasingly being utilised to add value to the customer experience, explains market-leading provider of business intelligence software, Panintelligence. The right business intelligence solution can not only improve your company’s data analysis and reporting but it can also help you offer more to your customers. The BI dashboard from Panintelligence can provide your customers with access to real-time information that is relevant to them, such as progress against SLAs or updates on campaigns and projects. The Panintelligence dashboard can also be used to embed individual charts into other applications to deliver value-added services to customers, improving their experience.

Embeddable BI solutions, such as that offered by Panintelligence, puts data into the hands of the customer, adding long-term value to the end user experience. Being able to extend data analysis capabilities outside of your core business and to roll it out to your customers and stakeholders is a vital way of ensuring a competitive edge in today’s challenging marketplace. The sharing of information, reporting and analysis are all set to be key components of the customer/partner relationship in the coming years, and the Panintelligence BI dashboard simplifies and streamlines this process.

Communisis Case Study

One of Panintelligence’s clients, Communisis, a leading marketing services provider, is harnessing the BI software to help improve the effectiveness of their customers’ communications by enhancing and deploying customer data. Thanks to the Panintelligence dashboard, Communisis is improving campaign reporting and giving their customers access to the most up-to-date information. Tim Mason, Head of Management Information at Communisis said “The Panintelligence dashboard gives us the optimum combination of power, flexibility and ease of use. The product is easy to work with and our staff have quickly learned how to create useful reports. The product has a light footprint, requiring little disc space and bandwidth. Performance is excellent, and the pricing is very competitive. We believe this product can do a brilliant job for us and our customers.” The ability to extend data analysis and reporting to your customers can strengthen relationships and improve client retention, which are vital in these tough economic conditions.