What does delaying Embedded Analytics really cost?

Use the assumptions below or plug in your own numbers to see how much recurring revenue is at risk when you postpone your in-app analytics launch.

Inputs

Edit the assumptions

Revenue at risk £540,000 in Year 1 delay.

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Premium analytics £500,000 ARR / year upsell.

Average customer contract value (ARR) Revenue at risk

Typical annual contract value per customer.

Extra customers retained per year Retention lift

Customers you keep because analytics is embedded in the product.

Revenue upside per upgraded customer Premium tier

Additional ARR when customers adopt analytics as an add-on or higher tier.

Customers upsold per year Commercial advantage

Number of customers you expect to upsell with in-app analytics.

Impact of delaying launch

Based on your inputs

Delay period

Total ARR lost over delay 12-month delay

£540,000 ARR

The revenue you leave on the table while customers wait for in-app analytics. Directional

1 Year 1 lost (12-month delay)

-£540,000 ARR

2 Year 2 lost (24-month delay)

-£1,080,000 ARR

3 Year 3 lost (36-month delay)

-£1,620,000 ARR

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