AI value or vanity? How SaaS companies are approaching innovation
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Case Studies


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Sector: Healthtech

Notify Technology

Based in Newcastle, Notify is an award-winning digital health and safety platform on a mission to make a billion people safer, healthier and more productive through simple, smart, and secure technology.

Sector: Healthtech

Essential Healthcare

Essential Healthcare is a medical technology company providing ‘support surfaces’, clinical mattresses and overlays that improve patient care and reduce the risk of pressure ulcers. To become more ‘data enabled’, it reached out to Panintelligence in 2022.

Sector: Edtech

Cenote Solutions

Cenote Solutions offers tailored apps and services to the education and training sectors. Its platforms help institutions use their data to improve recruitment, retention, and support across the student experience.

Sector: Workforce Management


BigChange helps trade services firms to run more efficient operations. Its SaaS platform supports more than 1,600 companies in sectors like Fire and Security, Facilities Management, and Waste and Recycling. The BigChange Job Management System combines CRM, scheduling and mobile monitoring to connect back offices, field teams and end customers.

Sector: Fintech

Mulberry Risk

Mulberry Risk delivers software and consultancy solutions to a type of insurance company called an MGA. This boutique insurer has delegated underwriting authority from much larger insurers. Their custom software, Ada, aims to protect the relationship between larger insurers and MGAs.

Sector: HRtech

Document Logistix

Document Logistix works with hundreds of companies in the UK - and a smaller number in the US – to automate complex business workflows. Their Document Manager software suite offers a range of document management and workflow automation tools that integrate seamlessly with existing business systems.

Sector: Sporttech


Sport:80 was founded in 2012 by Jonny Turner (Chief Operating Officer and Co-founder) and Gary Hargreaves (Chief Executive) off the back of the London Olympics. They provide a business management tool for 60 sports national governing bodies based in the UK, Ireland, and the US.

Sector: Edtech


Simitive helps universities manage their operations to enable them to run more efficiently. The funding model that universities previously adhered to altered. Because of this, they had to pivot and change from a predominately UK government funding model. Now, universities are primarily funded by students and have lost research funding as a result of Brexit. Because of this, universities need to become more efficient and more effective in everything they do going forward.

Sector: Fintech

The ai Corporation

The ai Corporation provides end-to-end payment, fraud, and analytics solutions to over 100 banks, 3 million multi-channel merchants, and 300 million consumer cardholders across the globe. Their robust solutions are delivered through various models; SaaS, Fraud Managed Service, and License, which generate vast data assets used to drive innovation and strategic product roadmaps.

Sector: Retailtech


Booq software system switches transactions from a cash register to any hand-held device, as well as digitalising processes such as workforce scheduling, kitchen management systems or table reservations, aspects that have driven demand since the pandemic impacted the hospitality sector. All of which generates large amounts of data.

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