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Case Study:

BermudAir




"Panintelligence has delivered reliability, speed, and control. It’s doing exactly what we need—and will grow with us as our needs evolve.
Robin Smallwood
Head of Systems at BermudAir

Impact

Time to Value: < 8 weeks from first contact to go-live
Automated Reports: 60+ custom reports across departments
Compliance Efficiency: Regulatory reporting prep time reduced from days to minutes
Revenue Gains: Enhanced inventory release decisions increase seat sales
Operational Control: Improved coordination across inflight, ground ops, and planning

About BermudAir

Launching an airline is one of the most operationally demanding ventures imaginable. For BermudAir, success hinged on more than just getting planes in the air—it required robust data systems to manage compliance, optimise performance, and make agile, informed decisions from day one.

Since its launch in September 2023, BermudAir has rapidly grown into the island’s flagship airline, connecting Bermuda with major destinations across the United States and Canada. With an expanding fleet and a mission to promote Bermuda as both a departure point and a destination, BermudAir placed data at the heart of its strategy—choosing Panintelligence as a foundational partner.

Challenge: Scaling Data Operations from Day One

From the outset, BermudAir recognised that clear, timely, and flexible reporting would be essential—not just to monitor performance but to meet stringent regulatory requirements, enable operational readiness, and support commercial decision-making.

Initially, the team relied on manual reporting processes, extracting data from their passenger service system (PSS) and compiling spreadsheets to track sales, performance, and compliance. While this served short-term needs, it was clear that manual reporting would quickly become a bottleneck.

"It was not sustainable. We knew from the start there were limitations in what our systems could deliver on their own. We needed a robust, reliable way to manage and automate reporting across departments"
Robin Smallwood
Head of Systems at BermudAir

Solution: A Strategic Partnership with Panintelligence

With tight timelines and growing operational complexity, BermudAir selected Panintelligence to deliver an agile, scalable reporting solution. Recommended through industry contacts and benchmarked against tools like Tableau and Power BI, Panintelligence was chosen for its:

  • Speed of deployment (live within two months from first contact)
  • SQL transparency and flexibility
  • Ease of integration with Snowflake
  • Support for automated operational and regulatory reports

Panintelligence was integrated with BermudAir’s Snowflake data warehouse, enabling the team to transition quickly from manual spreadsheet reporting to automated, scheduled reports across core areas of the business.

"Panintelligence gave us control over the data. We weren’t boxed into a rigid solution. We could connect directly to the database, build views, and push out exactly what the business needed."
Robin Smallwood
Head of Systems at BermudAir

Use Cases: From Compliance to Operational Insight

Today, Panintelligence is used across BermudAir for a wide range of internal and external reporting needs—this is just a selection, as there are too many use cases to list comprehensively:

  • Regulatory Reporting:
    • Frequent automated regulatory reporting for numerous airport authorities, reducing preparation time from days to minutes
    • Statistics reports for airport authorities across the US and Canada, improving accuracy and reducing compliance risk
    • Staff travel, passenger classification, and route-level data aggregation
  • Operational Reporting:
    • Flight manifests for crew, improving operational coordination and passenger safety
    • Meal planning and upgrade eligibility, optimising in-flight service delivery
    • Monitoring high load factors to release or restrict inventory as needed—maximising revenue through additional seat sales when possible, or limiting availability to prevent overbooking and manage operational constraints
  • Internal Commercial Reporting:
    • Channel split analysis (direct vs. trade sales), supporting marketing and revenue strategies
    • Founder Member credit tracking, improving transparency and financial oversight

These outputs—delivered primarily through Panintelligence’s Pi Reports module—are now critical to daily operations.

Results

  • Replaced time-consuming manual reporting with automated, scheduled outputs, reducing overhead and human error
  • Accelerated onboarding with Panintelligence—live within weeks, delivering value at pace
  • Achieved operational efficiency, improved compliance accuracy, and faster decision-making
  • Enabled multiple departments to access the data they need, when they need it—enhancing agility and autonomy
"Pi Reports are essential. Our teams rely on CSV outputs every day—from inflight services to ground operations. It’s not about charts; it’s about usable, timely data."
Robin Smallwood
Head of Systems at BermudAir

Future Outlook: Self-Service, Real-Time, and AI-Driven Insights

BermudAir is not standing still. With real-time access to their new PSS, the team is now planning to:

  • Rearchitect the data warehouse to take full advantage of more granular and robust data structures
  • Expand Panintelligence use for real-time reporting, such as live manifests and in-flight meal tracking
  • Enable greater self-service reporting through simplified data models and curated metrics, supported by Panintelligence’s governance framework
  • Explore AI and ML use cases through Panintelligence’s predictive capabilities, helping to uncover root causes of delays and improve operational efficiency

For BermudAir, Panintelligence is more than a reporting tool—it’s a strategic enabler. As the airline continues to grow and evolve, Panintelligence remains a core part of its infrastructure, supporting compliance, operational control, and future innovation.

"The next step is evolving how we manage our data, using Panintelligence to empower more people in the business to make data-driven decisions—and exploring how AI can help us predict and prevent delays. The support we’ve had has been excellent—responsive, practical, and knowledgeable. The professional services team has become a real partner in helping us navigate the quirks of airline data."
Robin Smallwood
Head of Systems at BermudAir

Sector

Retailtech
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