AI value or vanity? How SaaS companies are approaching innovation
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About Panintelligence


Panintelligence’s embedded analytics solution pi is built by SaaS developers for SaaS vendors.

pi embeds intuitive dashboards, interactive reports and predictive analytics into the heart of your application.

It embeds into your existing data stack, is aligned with your data security model, can be white-labelled for a unified brand experience, is low code for you and no code for your customers and never moves data from source. 

It’s also quick and easy to deploy with multiple deployment options and meterage usage means you only ever pay for what you use or what your customers want.

pi will delight your customers, excite your developers, and ignite your roadmap. 

Have you tried pi yet? No? Go on, give it a go now.

try pi now for free


  • 2020: A funny old pi-time for us all

    • We launched pi Academy – our dedicated education and training platform for all our customers

    • We launched our customer portal

    • We were awarded three accolades by G2 – Leader Europe, High Performer and Best Support

    • We rebranded ourselves (isn’t it beautiful!)

    • And then there was the coronavirus…. which meant we launch Pi Shield to keep all our staff safe and secure in these new times. To keep connected we started online yoga, happy hour every Friday and we all fell in love with Teams calls

    • We continue to grow and our pi family is now over 40 people, watch this space for a socially distanced Christmas photo…!

  • 2019: What a pi-mazing year

    • We launched pi Reports and pi Predict
    • We now have over 200 customers!
    • We opened our Boston, USA, office
    • We won again! This time it was Tech Innovation of the Year at the Leeds Digital Festival Awards… and Zandra won Company Leader Award in the inaugural Northern Leadership Awards
    • pi cares… so we created pi Planet – our internal carbon neutral initiative
    • Oh and we secured £4.5M Series A funding

    Which means we continued to grow….

  • 2018: The birth of pi Dashboard

    • This is the year we launched our revolutionary pi Dashboard
    • We’ve now got 150 customers
    • We hit the £2M turnover mark
    • We were bursting with pride in March when Zandra won CEO of the Year in The English Women’s Awards (North)
    • … And with all this means we need to continue to grow…there’s now 28 of us!
  • 2017: It’s a pi-trick!

    • It’s a century to be celebrated…we’ve reached the 100 customers’ mark!

    • We launched our dedicated helpdesk

    • We see a 22% growth this year

    • At the Northern Tech Awards 2017, we were not only delighted to be recognised as one of the fastest growing technology companies in the North, but in the top 50!

    • We’ve also grown internally, which means our Christmas photo traditions continues…

  • 2016: It’s pi-rty time!

    • We’ve hit the £1M revenue mark

    • We continue to grow and are now in double figures with employees – there’s 15 of us! Including Zandra and Ken at the helm

    • Hooray! We won the Software Vendor of the Year at the European IT & Software Excellence Awards and we were also “Highly Commended” in Computing Magazine’s Vendor Excellence Awards 2016

    • It’s time for the annual Christmas photo – it’s getting more of a squash!

  • 2015: We are p1!

    • We now have 50 customers!!!

    • We moved into the pi Palace

    • We won our first award which saw the  start of our strategic partnership with Sage as we won the Sage Innovation Award

    • We’ve grown too…

  • 2014: Back to where it all pi-gan…. 

    • It started with the management buy out from Paninsight… they left the mother ship and Panintelligence was born

    • The team consisted of 6 people including Zandra and Ken

    • We had 15 customers

    • pi build began

    • More importantly, the all-important annual Christmas photo tradition started

Don't just take our word for it.

The recognition for our company, our products, and our partners who have left glowing reviews on the G2 platform, is integral to our plans for the future, as we continue to scale up and make some noise as a disruptor in the business intelligence industry.

We strive to be your BI Partner of Choice.

Our team is focused on nurturing long-term partnerships with software businesses.

We put partnerships first and revenues second, so it’s important that we partner with businesses that share our values.
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Our people are our best asset and we are always looking for fresh talent to join us.
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