In our report, we provide fresh insights into how SaaS vendors are currently integrating or exploring the application of AI, its alignment with their broader innovation and investment strategies, and the obstacles that the SaaS sector must surmount to ensure the responsible and fitting use of this technology.

We delve into the reasons behind the escalating popularity of embedded analytics.

Additionally, we explore why most SaaS organizations proactively collaborate with embedded analytics vendors instead of pursuing in-house development. As well as outlining what to expect during an embedded analytics trial and deployment.

Many SaaS vendors see embedding analytics into their application as one of the main priorities in their product roadmap. But why is this?

This guide explains why this trend is growing amongst SaaS vendors and why most are actively engaging and partnering with an embedded analytics vendor rather than attempting to build themselves.

Panintelligence helps fintechs and financial services firms meet new FCA “Data First” rules faster - with AI-driven compliance dashboards that reduce churn, cut reporting time by 90%, and build regulator trust.

The financial services sector has lived through decades of regulatory change. The FCA’s 2025 roadmap is not just
another adjustment to the rulebook. It is a fundamental shift in how data must be captured, evidenced, and shared. The
implications reach far beyond compliance teams.

Insights in this paper are drawn from FCA and PRA publications, portfolio letters, consultation papers, and supervisory statements, together with industry analysis from PwC, McKinsey, and the Bank of England. They are supported by anonymised case examples and internal Panintelligence research on data governance and AI explainability.

Compliance is no longer just a cost of doing business. In field services, it is fast becoming one of the most powerful levers for retaining customers, winning new contracts, and driving sustainable growth. The question is not whether you can meet the tightening standards, it is whether you can use them to outpace your competition. 

Financial services institutions are facing a growing data paradox. Despite significant investments in advanced
cloud-native platforms like Snowflake, Redshift, and BigQuery designed to revolutionise analytics, reporting, and
strategic decision-making many teams remain disconnected from the insight they need. 

This guide offers a practical roadmap for closing that gap. It explores five proven steps to activate your existing data investment, eliminate manual
reporting bottlenecks, and deliver real-time, auditable insight across your organisation without increasing risk or adding technical debt.

This expanded guide outlines the five essential steps leading retailers are taking to embed governed, real-time dashboards directly into the tools and
workflows their teams already use. With this approach, they’re reducing risk, unlocking faster decisions, and turning their data into a daily strategic advantage.

SaaS vendors are looking to applications that can provide their customers with the assurance that their data is safe and always protected. Our guide highlights key security areas SaaS vendors should consider when looking at third-party applications to embed.