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Case Study:

Denmaur Independent Papers Ltd

"

Before Panintelligence, our reporting relied heavily on static PDFs and spreadsheets, often out of date by the time they were reviewed. The process was manual, time-consuming, and inconsistent"
Matthew Groom
CFO, Denmaur

Impact

90% reduction in time spent generating standard finance reports
Daily auto-refreshing dashboards enable live, data-driven decisions
Board and management KPIs consolidated in a single platform

About Denmaur

Denmaur Independent Papers Ltd, one of the UK’s leading paper merchants, initially adopted Panintelligence to address inefficiencies in its financial reporting processes. What began as a tactical solution for the finance team quickly proved its strategic value. Today, Panintelligence is a cross-functional platform embedded across Denmaur’s operations and is becoming a core element of their customer offering. Looking ahead, the platform is central to Denmaur’s approach to regulatory reporting and ESG compliance—transforming internal insight into a commercial differentiator in an increasingly regulated market.

Phase One: Financial Reporting Modernisation

Prior to implementing Panintelligence, Denmaur’s finance team spent an estimated 40 hours per month manually producing reports. Reporting processes were fragmented, inconsistent, and reactive, with data locked in spreadsheets and disparate systems, causing delays and misalignment across teams.

“Reports were static and slow. We were spending hours manually generating PDFs that were out of date before they were used. There was no central source of truth.”

The introduction of Panintelligence allowed Denmaur to rapidly automate core financial and sales reporting. Live dashboards replaced outdated workflows, enabling real-time visibility and shifting the finance function from a reactive role to a strategic one.

"Before Panintelligence, our reporting relied heavily on static PDFs and spreadsheets, often out of date by the time they were reviewed. The process was manual, time-consuming, and inconsistent. With Panintelligence, we've replaced that inefficiency with dynamic, live dashboards. Now, our teams self-serve critical data instantly, reducing wait times from days to seconds."
Matthew Groom
CFO, Denmaur

Phase Two: Business-Wide Intelligence

With finance reporting stabilised, Denmaur rapidly extended Panintelligence across operational, commercial, and sales teams. This broadened access to data and enabled team leaders to make faster, data-informed decisions.

Adoption & engagement:

  • User base grew from 5 core users to 40+ active users across teams
  • Following the rollout of strategic dashboards, dashboard usage increased by over 70%
  • Admin and sales staff now access data directly without involving finance or IT

Operational benefits:

  • Sales teams now review live performance metrics before customer visits
  • Commercial teams track product performance by category, region, and campaign
  • Visual filters and drilldowns reduce data interpretation time by over 50%

“We now track product strategy in real time. Previously, we simply wouldn’t have run the reports—now it’s all in front of us, every day.”

Quantified Impact Overview

Area

Pre-Panintelligence

Post-Panintelligence

Impact/Value

Finance Report Prep Time

~40 hours/month

<4 hours/month

90% time saved

User Adoption

5 key users

40+ users across teams

8x increase in adoption

Dashboard Engagement

Limited

+70% usage growth post rollout

Increased decision-making agility

Sales Insight

Manual before visit

Live customer/product data

Faster, better-informed conversations

Compliance Reporting Effort

Manual, days per report

Automated & self-serve (in progress)

Expected 100% time saving

Commercial Advantage

Reactive tender responses

ESG-ready & value-added proposition

Supporting £500K+ in pipeline eligibility

"Panintelligence has transformed how we understand and act on our data. We’ve moved from retroactive reporting to strategic insight—spotting trends, identifying underperforming areas, and reallocating commercial focus where it matters. It’s helped us make proactive, informed decisions that align with business objectives."
Matthew Groom
CFO, Denmaur

Phase Three: Customer Insight as a Differentiator

Denmaur is now extending the power of Panintelligence to its customers by developing branded, self-serve portals. These will provide clients with on-demand access to live dashboards, including order history, product usage, and environmental metrics such as Scope 3 carbon emissions.

“This takes us from being a paper supplier to a strategic partner. Customers can self-serve carbon data, product usage, and compliance reports—without waiting days for a manual export.”

Regulatory and Commercial Impact

The shift is not just about customer service—it’s also about risk management and futureproofing. With sustainability and chain-of-custody reporting becoming central to procurement processes, Denmaur is using Panintelligence to stay ahead of evolving expectations.

“Right now, we can do it—but it’s manual, slow, and relies on someone running a report. We want customers to log in and get what they need instantly.”

Regulatory value:

  • Scope 3 emissions data, previously handled manually, is now automated and reportable
  • 100% reduction in time required to compile and distribute compliance reports
  • Supporting £500K+ in new business opportunities through improved ESG credentials

Risk reduction:

  • Failure to provide ESG data could lead to indirect disqualification from key EU tenders
  • Automation avoids an estimated £100K+ per annum in manual compliance costs

“There is a real cost of doing nothing. If we don’t offer this, we risk being locked out of deals altogether. For some customers, if you can’t prove compliance, you don’t get through the door.”

By embedding compliance reporting directly into its BI platform, Denmaur is simplifying internal processes, protecting future revenue streams, and presenting itself as a low-effort, high-trust supplier to its customer base.

“This puts us ahead of the market. We’re solving our customers’ reporting headaches before they even ask.”

"One of the most immediate benefits of Panintelligence was how quickly our team adopted it. Even with limited IT capability across the business, the dashboards were intuitive and accessible. We've seen up to an 80% increase in usage following each development phase, a testament to how valuable and user-friendly the platform is."
Matthew Groom, 
CFO, Denmaur

From Internal Tool to Strategic Asset

Panintelligence has evolved from a finance tool into a foundational platform that spans functions and fuels strategy. What began as a project to streamline reporting now plays a central role in how Denmaur operates, competes, and engages with customers.

Denmaur’s journey demonstrates that when data is made timely, visible, and actionable—it becomes more than a tool. It becomes a strategic asset.

"Panintelligence has given us the visibility to act faster—and the confidence to expand how we support our customers. The cost of doing nothing would have been exclusion from tenders and continued inefficiency. This investment gives us a competitive edge, future-proofs our compliance, and strengthens our client relationships"
Matthew Groom
CFO, Denmaur

Sector

Retailtech
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